What is a 'soft launch' in product development?

• A. Releasing a product to a limited audience to test and gather feedback before full release.
• B. Releasing to everyone without testing.
• C. Advertising before product development begins.
• D. Selling the product in a single store only.

Answer: (A)

A soft launch means releasing a product to a limited audience to test and gather feedback before a wider rollout. This focused rollout lets you observe how real users interact with the product, identify bugs, and measure early metrics like activation and retention. By exposing the product to a smaller group—such as a single region or a specific user segment—you reduce risk and can make targeted improvements before a full-scale launch. It’s not about releasing to everyone without testing, advertising before development, or selling in only one store—the key idea is controlled, small-scale release to learn and iterate.